Google SERP's Illustration

Setting up for Success in SERP’s from the Start

In order to expect any level of success when developing and launching a new website in 2019, you must consider building a strong foundation from the perspective of SEO. And we’re not just talking about keywords here.

The structure, the layout, the speed, content & security of your website are some of the biggest ranking factors for websites nowadays, and you’ll be shocked at how many websites are still failing to meet these basis amenities. This is where you can get one step ahead of your competitors.

Optimising Past The Desires for ‘Clicks’.

Nowadays, the success of an SEO campaign isn’t only measured by how many #1 ranking positions a website has, but by considering multiple factors across a broad range of search queries. One of the biggest directions that a digital marketer such as myself is starting to notice is the increase in ‘no-click’ search queries.

Have you noticed how often you search on Google and never actually visit a website? Does this mean we shouldn’t bother optimising our sites for Search? No! It means the exact opposite.

Roughly 62% of mobile queries resulted in no click in Q3 2018.

Rich Snippets / Featured Snippets / Position Zero being shown on Google SERPs

So, why should you care about SEO?

What good is a new website if it cannot be found? Search Engine Optimisation is an important practice in today’s world. Everything is searchable and indexed on Google and other search consoles. If you’re website isn’t properly ranking on Google for your keywords, you’re going to fall behind.

72% of online marketers describe content marketing as their most effective SEO tactic.

 93% of online experiences begin with a search engine.

Do you want to get one step ahead of your competitors?

Gain an advantage in the SERP’s now